Whether you are a professional writer or write for fun, the art of writing a good blog post is just that, an art. While there are no clear cut rules to writing an effective blog, there are several tips that exist for writing a blog that will keep readers engaged and coming back for more.
First, when writing a blog, define your voice. For instance, if you are a Rochester blogger geared toward twenty somethings looking for fun things to do around the city, you will not be writing in a highly formal academic tone.
Next, know your topic! Using the same example, if you are writing Rochester blogs, you had better know about Rochester. Nothing is worse than reading a misinformed article, so be sure to do proper research and make informative statements in your blog Rochester articles.
Be sure to write with the search engines in mind as well. If you are a Rochester blog looking to be found by a relevant audience, you need to write in a way that will be competitive with other Rochester blogs in the search engine. If you are at all familiar with the way search engines work, they literally scan your content for relevant words that people are searching for. If someone Googles “blog Rochester”, you had better hope you have something similar written in your content. However, make sure it sounds natural. Google catches on quickly to a site that has “blog rochester” 1000 times in a row, so write naturally, but in a way that will help your blogs rochester posts to be found by the search engines.